AI Insights · Timothy · April 2025
Top Fashion Games in the Middle East: Q1 2025 Performance
Explore the performance of the top 5 fashion games on a unified platform in the Middle East during Q1 2025, showcasing trends in downloads, revenue, and active users.
In the first quarter of 2025, the Middle East saw significant engagement with top fashion games on a unified platform. Here's a look at the trends for the leading apps, based on data from Sensor Tower.
Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES demonstrated a strong performance in downloads and active users. Weekly downloads peaked at about 68K in early March, while active users increased steadily, reaching approximately 545K by the end of March. Revenue fluctuated, with a notable increase to around $33 in mid-February.
Fashion Show: Makeup, Dress Up from Dress Up Games for Girls showed impressive growth in downloads, hitting a high of 40.8K in mid-March. Revenue peaked at $150 in late February, although it declined towards the end of the quarter. Active users climbed significantly, reaching around 74.6K by March's end.
Fashion Queen: Dress Up Game also from CASUAL AZUR GAMES, experienced a steady increase in downloads, peaking at about 25.2K in mid-March. Active users rose to approximately 215K by the end of the quarter, while revenue showed minor fluctuations, with a peak of $41 in early January.
Makeup Stylist: Antistress ASMR by Happy Go Game saw a rise in downloads, reaching around 20.5K in mid-February. Active users increased steadily, peaking at about 61.9K in late March. Revenue was low, with a brief peak of $38 in early February.
Finally, Hairs Makeup Artist Salon by rosytales maintained stable active user numbers around 64K throughout the quarter. Downloads peaked at 11K in early February.
These insights highlight the dynamic engagement with fashion games in the Middle East, providing a glimpse into user preferences and app success across the region. For more detailed insights, visit Sensor Tower.
